SMS marketing is one of the most effective channels to reach out to your prospects or inform your customers about special offers. You can reach thousands of people in a cost-effective way. The good news is that nowadays everything is automatized and you won’t have to spend hours sending all those messages. All you have to do is choose a reliable SMS marketing service that can do everything for you. Here is how to find the best service and some of the characteristics that you should look for:
Delivery Speed
If you want to send the same SMS to lots of recipients, you have to be aware that some of them may not get the message at the same time. Some services have a slower delivery speed than others, so it can be a good idea to check this before you make your final decision. Sometimes the difference isn’t drastic, but some services have delays that last up to a few days. Slow delivery speed can cause a lot of inconveniences: you could send SMS during the day, for it to arrive to some of the recipients at midnight. Make sure that the service you choose is reliable and fast.
User-friendly Interface
Who is going to be in charge of sending SMS campaigns in your company? If you work in a big company, you would probably have a marketing team in charge of the campaigns. However, if you’re a small business owner, this is probably going to be just one part of your or someone else’s job. In that case, you should choose an SMS marketing service that is easy to use and has a user-friendly interface. Textedly is a great example! Although it has very advanced features, it’s very easy to use and intuitive. And when you have to send out a campaign fast, that is the only thing that matters, because there is no room for mistakes.
Customer Support
Most SMS marketing services are intuitive and easy to use. However, if this is your first time using them, you may need some time to adjust. When choosing the company, make sure that they provide quality customer support. Some of the things you should check are how fast they answer their client’s requests and what channels do they use to provide customer support: phone call, email, live chat, and so on. All channels are fine, it’s just important to pick one that resonates with you and your preferences.
